Process

We engage with your team and drive kickoff meetings with key stakeholders within your organisation in order to fully understand business goals and KPIs.

We work closely with our clients to define the core business strategies behind the digital product experience, focusing on monetization and user-growth potential.

We enlist our leading digital product experts to prioritize and define the end-to-end feature sets needed to accomplish end goals with a focus on ensuring products are efficient.

We develop extensive user flows to map out the entire user experience while crafting the essential feature lists, focusing not just on the “happy path,” but on all edge cases and possible roadblocks.

We merge learnings, feature lists and user flows into our UX design process to create robust Wireframes (i.e. Blueprints) for the entire application, ensuring all user experience nuances are taken into account. Our brand design assets are introduced to the product design process to produce the entire set of UI Design (Final Product Design) for all screens, states and visual experiences.

We create a “clickable” design demo from our final product designs, allowing you to showcase your product to internal stakeholders and investors. We use this interactive artefact to guide our engineering and buildout process.

Our experienced engineering group sets up all server environments and system tooling, while also producing customised APIs and backend logic for our bespoke projects. Scalability is at the forefront of our considerations early in a project. While we specialize in crafting products from scratch, we’re not afraid to utilise high quality third-party solutions , as we believe in ultimate efficiency.

Our frontend engineering teams are committed to coding ‘pixel perfect’ user interfaces for applications, matching our final approved designs closely. We craft advanced iOS and Android apps, as well as modern web applications in a mobile-first approach, ensuring high performance is the priority.

Our team prioritise quality assurance testing at regular intervals throughout the project, identifying any issues that arise to guarantee product hygiene before launching anything into the marketplace. We make sure analytics are implemented in a logical manner to allow for the opportunity to learn from measurements.

We administer the entire App Store approval process from start to finish, guiding our clients on best practices for optimal adoption rates. We have an impressive track record in getting apps approved in record time, and our clients appreciate our experience and intimate knowledge when it comes to the nuances of digital marketplaces.

We implement all analytics before launching any product, and we use those data points to help understand what new product updates need to be prioritized in an ongoing way. We study user behaviours and interactions to make informed decisions for all areas of your application.

After launching something significant, we believe shifting to a more “Agile” approach, adhering to a more fluid process of regular, meaningful product updates and releases. This process continues in an ongoing way, and can be flanked by bigger product updates when those arise.